Zift Advisory
Shoppie Style allows users to mix and match clothing, hairstyles, shoes and accessories to create thousands of different fashion looks for their characters. This app can be found in the App Store and the Google Play Store and is rated for users of all ages. This app features both in-app purchases and advertisements. This app is safe for kids.
What is Shopkins: Shoppie Style?
Shopkins: Shoppie Style is an extension on Shopkins toys. Shoppie Style allows users to mix and match clothing, hairstyles, shoes and accessories to create thousands of different fashion looks for their characters.
This app can be found in the App Store and the Google Play Store and is rated for users of all ages. This app features both in-app purchases and advertisements.
Once a user is happy with a look, they can then “snap” a photo of the outfit and save to their device’s photo gallery. Shopkins are offered as bonus features, in which players use them as stickers to add into their outfit photos.
Coins are the currency in the Shoppie Style app, which users can collect through game play and daily check-ins, or purchase in packages.
Depending upon their interests, users can purchasing coins or one of several packages, which include a range of additional accessories to outfit the cast of characters. Users can tap on “Contents” to view what is in each of the packages prior to purchasing. Shopkins: Shoppie Style in-app purchases range in price from $2.99 to $14.99 (for a Mega Shoppies Pack with over 400 items).
As children play Shopkins: Shoppie Style, they’ll be rewarded with coins and Shopkins, which they can use as stickers in the photos they take of their fashion creations. Yes, children who like playing dress up will enjoy this app, but may be disappointed by the number of free options.
Is Shopkins: Shoppie Style safe for my kids?
Shopkins: Shoppie Style is safe for kids but features many in-app purchases. Parents should know that the Shopkins: Shoppie Style app is free to download, but the free version only offers a sampling of what the app has to offer.
Users wishing to outfit more than one character, collect exclusive Shoppie Style Shopkins (virtually, of course), and have a larger selection of items to choose from will need to utilize one of the many in-app purchase offers.
Shoppie Style revolves around shopping and fashion, and is driven by in-app purchases. Parents of younger players, not wishing to spend money on the app, may have a difficult time easing the frustration of being presented with only one character to outfit, and having desired fashion items shown, but locked unless purchased.
So, while the app does have “thousands of different clothing options”, the reality is that only paying players will have access to those thousands of options.
As Shoppie Style is consumer-driven, the app features advertisements, but makes viewing optional by dangling a carrot; players will be offered a “Shopkin Bonus” in exchange for watching a short video advertisement.
As this app is geared towards younger children who are eager to collect Shopkins, parents can expect their children to be exposed to advertisements.
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