Who We Are

Zift is your digital parenting ally.  Zift provides essential digital parenting tools, insights and resources to families in a technology-driven world.  

Zift’s Parent Portal provides parents, grandparents and others entrusted with the care of children a place to learn about and discuss the latest topics related to screentime use, online safety and social media.  The Parent Portal offers thousands of helpful app descriptions and reviews, as well as resources such as digital parenting guides, how-to videos and infographics.

Zift acquired Net Nanny, the popular parental control software brand.

Zift was co-founded by three dads, each of whom have four children.

Michael Burns, Co-Founder & CEO

Michael is a serial entrepreneur having done several start-up ventures. He was a co-founder at Agere, which developed network processors and was acquired by Lucent Technologies. He was founding chairman at Ciclon Semiconductor which built advanced power technologies for the mobile and computing markets and used in the iPhone as well as  Facebook and Google servers. Michael also was a founder of Traffic.com which went public on the NASDAQ and was acquired by Navteq. Michael has been a successful venture capitalist and private equity investor. He also served as an officer in the US Navy.  Michael has degrees in electrical engineering and finance from the University of Pennsylvania and The Wharton School. 

Chris Rothey, Co-Founder & President

Chris has extensive experience in the mobile space, with particular focus on geolocation and advertising.  Chris was the CEO of Radiate Media, a company he started through the spinout of assets from Nokia, where he was a Vice President running Nokia’s global Location Based Advertising group.  Prior to Nokia, Chris was an executive at NAVTEQ, the world’s largest digital mapping company.  Chris arrived at NAVTEQ through their acquisition of Traffic.com, in 2007 where Chris was a co-founder and COO.  Chris began his career as an officer in the US Navy where he served for five years as a submarine officer. Prior to the Navy, Chris attended the University of Pennsylvania on a Navy scholarship.  There he completed the University’s Management and Technology Program, earning a Bachelors degree in Finance at the Wharton School as well as Masters and Bachelors degrees in Electrical Engineering at the Moore School.

David Savage, Co-Founder & Chief Marketing Officer

David has more than twenty years’ experience in direct to consumer marketing.  David served as Executive Vice President and Managing Partner of R2C Group, one of the largest independently-owned direct response advertising agencies in the country. David managed the bi-coastal business development teams and client strategy teams, responsible for providing Fortune 500 companies, emerging brands and entrepreneurs sound marketing strategy, insights and daily reporting.   David also managed the daily operations of the  Philadelphia office.  David served for three years as the on-air spokesperson for The Sharper Image on QVC, personally selling tens of millions of dollars in home and personal care products live on television.  David is a graduate of the University of Virginia. 


What We Believe

As parents ourselves, we understand that smartphones, social media, apps and other digital media and devices are here to stay, and that in many ways, it’s a good thing.  But for some of us, our relationship with digital media can be complicated.  We struggle with how to understand and navigate our children’s technology use.  Here at Zift, we believe that knowing how our children are spending their time online, with whom and what they’re doing, is essential. 

At Zift, we believe that…..

  • Parenting is the most important job in the world. 
  • All parents need an ally to reinforce their values.
  • All parents need a resource to keep informed and able to speak their kids’ language.
  • Teaching kids how to safely use technology is essential in today’s world.
  • Balanced technology use has a positive impact on a child’s development.
  • Parents shouldn’t have to be an IT expert to stay on top of what their kids are doing online.
  • Technology can bring families closer together.
  • Confident parents raise confident kids.

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